Nina Ekelund is the Executive Director of the Haga Initiative and is also the founder of 2050 Consulting. She has earlier been a politician and has also worked at the Prime Minister’s Office, City of Stockholm, Swedish Environmental Protection Agency and Stockholm Resilience Centre. Nina started the business network, Haga Initiative, together with the companies. The vision is a profitable business sector without climate impact and all the companies have decided to have net zero emissions by 2030.